Ireland's New Atlas Magazine writes about the Dream House 2.0!


Dream Home 2.0: “Starchitect” plans on a budget

Michael Franco  July 29, 2016



Hugh Newell Jacobsen often designed homes involving a large pavilion, which is at the center of the Dream Home. View gallery (11 images)

There are lots of people out there who would like to have a home designed by a famous architect, but the majority of us have to make do with simply seeing such abodes on TV or on the pages of magazines. Realizing this in the 1990's, Lifemagazine ran a series of articles in which they asked some of the most renowned architects at the time to design homes that could be built for under US$200,000. They also sold the plans. One of the most popular of those designs, by architect Hugh Newell Jacobsen has been revamped and made available for sale again – although inflation has had its way with the price tag.

The original Jacobsen Dream Home was first released in 1998 and, according to Jacobsen Architecture LLC, 945 of those plans were sold for the asking price of $250 each. The home features a simple H-shaped design with two wings adjoined by a central pavilion that is one of the trademarks of the architect's work. One one side of the H is the kitchen, dining room and living room, while the other side holds the bedrooms and bathrooms. There is an additional half-bath in the kitchen area.

Time shut down its presses in 2007, leaving the plans for the home in a bit of limbo. To get them out in the hands of the public again, the architectural firm revised the design slightly to meet modern sensibilities and building codes and licensed them to the Herring Bay Holding Company to make available for sale.

The new plans offer more customization options than the original design did, with purchasers able to raise the roof height, extend the sides of the "H," detach the garage, remove the gutters, flip the central pavilion and basically make the home their own. There are three exterior finishes available – masonry, wood clapboard, or board and batten – and there is an option to have the home built only from American materials.

The plans are retailing for $3000 and Herring Bay estimates that the house can be built for approximately $380,000 - $900,000 depending on finishes, local real estate markets and the particular challenges of individual building sites. Not quite the most affordable construction, especially considering what some other architect-designed homes cost, so it doesn't quite track with Life's original concept. Still, getting a "starchitect"-designed home for $3,000 is quite a bargain.

"Dream House purchasers will instantly recognize Hugh's iconic and timeless style encapsulated within the 2.0 plans," said Jacobsen's son Simon, who is a member of the architectural firm that's still helmed by his father. "Hugh Newell Jacobsen once said 'it is our art that has an opportunity to leave a footprint in the sand.' The Dream House is Hugh's indelible footprint."

Sources: Dream House PlansJacobsen Architecture LLC


Curbed reports Dream House 2.0 release

Curbed, an American real-estate blog, reported today on the release of the Hugh Newell Jacobsen Dream House 2.0 plans. 

Barbara Eldredge wrote: 

Inspired by traditional American dwellings, Jacobsen's pavilion-style home featured a central, saltbox-like building connected to shorter symmetrical wings. It was made for a modern lifestyle, but echoed traditional vernacular architecture, and readers went wild for it.
Now, those plans are being relaunched by Jacobsen Architects, with an updated, more customizable layout. Sold by the Herring Bay Holding Company, Jacobsen's Dream House 2.0 plans can be tailored with a range of different configurations, materials, and tweaks designed to retain the home's design integrity.

The Dream House plans have received world-wide attention since the re-release was first announced.

To read the Curbed article in full, click here. 

Dream House 2.0 plans to be released on May 20!

Herring Bay Holding is excited to announce that the Hugh Newell Jacobsen Dream House 2.0 plans are slated for release to the public on Friday, May 20! 

Designed in 1998 by world-renowned architect Hugh Newell Jacobsen, FAIA, The LIFE Magazine Dream House became one of the most popular and best-selling house plans available to the public since Frank Lloyd Wright's design for the same magazine years before. 

You can purchase the 2.0 Dream House plans at at an introductory price of $3,000.00 + shipping. 

If you have any questions regarding the updated plans, please be sure to reach out to Ryan Miner, Marketing Director for the Dream House Plans, at (202) 449-3767 or 

We warmly welcome you to the Dream House family! 

The Dream House Press Release



Ryan Miner
(202) 449-3767




Herring Bay Holding Company releases Dream House 2.0 plans  

The long-awaited Hugh Newell Jacobsen LIFE Magazine Dream House 2.0 plans are now available for pre-order!  

Washington, D.C. — The Herring Bay Holding Company announced that it has released the LIFE Magazine Hugh Newell Jacobsen Dream House 2.0 architectural plans. Designed in 1998 by the world-renowned architect Hugh Newell Jacobsen, this Dream House became one of the most popular and best-selling house plans available to the public since Frank Lloyd Wright’s design for the same magazine years before.

“For years, Dream House enthusiasts have anxiously awaited the release of the 2.0 plans,” said Simon Jacobsen, Managing Partner of Jacobsen Architecture, LLC. “The Dream House 2.0 plans will undoubtedly enthrall, exhilarate and indubitably satisfy the appetites of current and potential Dream House customers. Dream House enthusiasts tell us they cannot wait to pre-order their customized version of the Dream House 2.0 plans.”

Since the closing of LIFE Magazine, Herring Bay Holding Company is the first and only licensee that is authorized to sell the Dream House 2.0 plans, specifications, and supporting materials. Herring Bay Holding Company offers Dream House 2.0 purchasers several customizable options, including three different types of exteriors, construction plans and details, elevations, sections, and much more.

“Dream House purchasers will instantly recognize Hugh’s iconic and timeless style encapsulated within the 2.0 plans. Hugh Newell Jacobsen once said ‘it is our art that has an opportunity to leave a footprint in the sand.’ The Dream House is Hugh’s indelible footprint,” said Simon Jacobsen.

The Dream House 2.0 plans are being released for pre-order at the introductory price of $3,000.00. Any changes and/or updates made to the Dream House 2.0 plans were first verified, authorized and designed by Hugh Newell Jacobsen, F.A.I.A. and his company, Jacobsen Architecture, LLC. Visit and discover the Hugh Newell Jacobsen Dream House 2.0 Plans.